1.1 Commitment to Privacy: Aware To Success Pty Ltd (“Aware To Success,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). We take your privacy seriously and handle personal information with care and diligence, even if our business may not be legally required (e.g. under the $3 million turnover threshold) – we choose to adopt best practices as part of our commitment to transparency.
1.2 Application: This Policy applies to personal information collected by us through our website (including any forms such as the application or inquiry form on awaretosuccess.com), through communications (email, phone, or otherwise), and in the course of providing our services to clients. “Personal information” means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not and whether recorded in a material form or not. This includes things like name, contact details, and other details that can identify you.
1.3 Consent: By providing your personal information to us (for example, by submitting an inquiry or application form on our website, or by emailing us), you consent to the collection and use of your personal information as described in this Privacy Policy. If you do not agree with any part of this Policy, please do not provide your personal data or contact us to discuss your concerns. We may also seek your explicit consent for certain uses where required by law or if this Policy is updated with new purposes not originally consented to.
1.4 Separate Terms & Conditions: This Privacy Policy is a separate document from our Terms & Conditions (T&C). While our T&C govern your use of our site and services generally, this Privacy Policy specifically addresses personal information handling. We encourage you to read this Policy in conjunction with the T&C. If any inconsistency arises, legal requirements will take precedence, but generally the documents are intended to be consistent.
2.1 Information You Provide: We collect personal information that you directly provide to us. This may include:
Contact Details: Your name, email address, phone number, business or company name, and other contact information you provide when you fill out forms on our site (such as the “Submit an Application” form) or communicate with us.
Business Information: If you apply for our services, we may ask about your business or project, such as your industry, how long you’ve been operating, your goals, and other details relevant to assessing your needs. Some of this could be personal information if it relates to you as an individual (e.g., if you are a sole trader describing your own skills and experience).
Content of Communications: Any personal details you disclose during emails, phone calls, video meetings, or consultation sessions. For example, if during a strategy call you share personal background or client lists (which might contain personal info of others), we may have that information. We only record or retain what is necessary for service purposes.
Call Recordings and Automation: We may record or transcribe calls and use AI-powered tools to generate summaries or notes to improve our services. These materials may be used for training, documentation, or service delivery. We do not sell or disclose this information outside our company unless legally required.
Payment Information: If you become a client, we may collect billing details like your mailing address, and if payments are made via bank transfer or direct deposit, we might retain bank details. We typically use third-party payment processors for credit card payments, so we usually do not see full card numbers (see Third-Party Services below).
Files and Media: If you send us files or assets (logos, images, etc.) that contain personal information (for example, a headshot of yourself or testimonials from your clients), we will collect whatever personal information is in those files. We assume that if you send it, you have the right to do so and for us to use it for the intended purpose.
We aim to collect only the information reasonably necessary to review your request and provide our services. If a field is optional, you can choose not to fill it. However, omission of certain details might limit our ability to respond effectively to your inquiry or provide the service.
2.2 Information Collected Automatically: When you visit our website, we may collect some limited information automatically via cookies or similar technologies:
Usage Data: This can include your IP address, browser type, device type, pages you visit on our site, time and date of visit, and time spent on pages.
Cookies: Our website might use cookies or local storage to enhance user experience (for example, to remember your preferences or track aggregate usage of the site). We do not use cookies to collect sensitive personal data, and any analytics are likely anonymised. We currently do not use Google Analytics or similar tracking extensively, but if we do in the future, we will update this Policy.
Do Not Track: Our site does not currently respond to “Do Not Track” signals due to lack of a unified standard, but we strive to minimize intrusive tracking.
This automatically collected information generally does not identify you by itself, but it may be linked with other data if you later submit a form (for instance, our server logs might associate with an email if it’s from the same IP). We primarily use such data for security auditing (e.g., monitoring for malicious visits) and to understand overall visitor traffic.
2.3 Sensitive Information: We do not actively seek to collect sensitive information (such as data about health, ethnicity, political opinions, etc.) and we request that you do not provide such information to us, as it’s not necessary for our service. The only scenario we might collect something sensitive is if it’s volunteered by you due to the nature of your project (for example, if your business is in health coaching, you might share some sensitive insights to help us shape messaging). If that occurs, we will treat it with extra care and only use it for the purpose for which you provided it. By providing any sensitive information, you consent to our handling of it for the purposes of our interaction.
2.4 Children’s Data: Our services are not directed to minors. We do not knowingly collect personal information from children under the age of 18. If you are under 18, please do not submit any personal information. If we learn that we have inadvertently collected personal data from a minor, we will delete it. If you are a parent or guardian and believe we have received information about a child, please contact us so we can remove it.
We collect and use your personal information primarily for the following purposes (the “Primary Purposes”):
3.1 Responding to Your Enquiry/Application: When you submit your details through our site form or otherwise contact us, we use that information to respond to you and discuss your needs. For example, we will use your contact details to call or email you back, and use the information you provided about your business to tailor our conversation or proposal to your situation. This is the main reason we collect info – to communicate with you about your enquiry and, if applicable, your application for our program or services.
3.2 Providing and Operating Our Services: If you become a client, we use personal information as needed to deliver our services. This includes using your information to set up accounts in platforms (e.g., using your name and email to create a user profile in a CRM system we provide), to configure landing pages or emails (which might include your personal or business name in the content), and to communicate through the project (project updates, meeting scheduling, support responses). We may also use your personal information to configure third-party integrations on your behalf (for instance, registering you for a third-party tool or linking your calendar account), but we will always do so with your knowledge and consent since you’d typically need to grant us access.
3.3 Internal Records & Administration: We keep records of our communications and transactions with you (e.g., emails, proposals, invoices) which may contain personal information. We use these for administrative purposes like accounting, record-keeping, and to track the progress of projects. For instance, your contact details and a summary of services will reside in our internal client database or project management system.
3.4 Marketing (Limited): We do not add you to a general marketing mailing list without your explicit consent. We hate spam too. We will only send you marketing communications (such as newsletters, updates about our services or events) if: (a) you have subscribed or opted in to such communications; or (b) the communication is directly related to the services we are providing to you and can be considered part of our ongoing relationship. Even in those cases, you will have the ability to opt out. If you provided an email via the site form, we interpret that as an expression of interest in our services, and we might follow up with relevant information. But if you tell us you’re not interested, we won’t continue to contact you.
3.5 Portfolio Use and Testimonials: As noted in our T&C, we might want to use aspects of your project in our portfolio. We handle that carefully: we may use anonymised information (e.g. “Client in X industry achieved Y in Z months”) in case studies or on our site. If you give us a testimonial or public review, we may publish that along with your name (with permission). Any such use is primarily marketing, but we consider it secondary to the service. We will not expose any of your personal data publicly without permission; anonymised data (which is no longer “personal information” under the Privacy Act) might be used as described.
3.6 Legal Compliance and Protection: We may use or disclose your information where required to comply with laws, regulations, court orders, or governmental requests. For example, if required to respond to a lawful subpoena or to comply with the Privacy Act (like if you make an access request). Additionally, if necessary, we may use data to enforce our agreements or protect our rights – for instance, using contact or communication logs to establish facts in a legal dispute, or to prevent fraud or abuse of our services.
3.7 Improvement of Services: Internally, we may analyze data about enquiries and projects to improve our offerings. For example, we might keep track of how many people inquired and what they asked for, to refine our services. This is generally done on an aggregate level or with personal identifiers removed. If we ever wanted to use your story for educational content (like a blog post describing challenges and solutions), we would either anonymize it or seek your permission.
We do not sell your personal information to any third parties. We also do not use your personal data for purposes unrelated to the ones above without obtaining your consent (unless permitted or required by law).
We respect the confidentiality of your personal info and will disclose it only as reasonably necessary for the purposes above or as required by law. The types of third parties we might share information with include:
4.1 Service Providers (Processors): We use trusted third-party service providers to help us run our business. These may include:
Hosting and IT Infrastructure: Our website hosting company, cloud storage providers (for file storage or backups), and possibly IT support. These providers may process your data incidentally (for example, your form submission goes through our website host and is then emailed to us).
CRM / Project Management: We may input your details into a customer relationship management system or a project management tool to manage our work. (We ensure these providers are reputable and ideally based in Australia or in countries with adequate data protection; some tools we use might be cloud-based with servers overseas – see Section 5 on overseas disclosure.)
Email and Communications Tools: We rely on email service providers (for @awaretosuccess.com emails) and possibly other communication tools like Zoom or Calendly for scheduling. If we send newsletters or updates, we might use an email marketing platform (but again, only if you subscribed).
Payment Processors: If you pay us online, your credit card or payment details are handled by a secure payment gateway (e.g., Stripe, PayPal, or similar). These third parties process your payment information – we typically receive a confirmation and basic details, but not your full card number.
Analytics Providers: If we use any analytics service (like Google Analytics or similar) it may involve sending some pseudonymous data about site usage. Currently our use of analytics is minimal, but if used, those third parties may receive your IP and browsing info.
These service providers are only given access to information as needed to perform their functions, and we require that they handle your data securely and in compliance with applicable privacy laws. We do not authorize them to use or disclose your info for their own marketing or other purposes.
4.2 Team Members and Contractors: We might employ or contract individuals to help deliver our services (for example, a freelance funnel designer or a virtual assistant). Such personnel may have access to personal information on a need-to-know basis, and always under confidentiality obligations. We ensure that anyone who works with us is aware of privacy best practices. If, for instance, a contractor is helping set up your CRM, they will see your name and maybe some client data in the system – we only engage trustworthy professionals and bind them to confidentiality.
4.3 Legal or Compliance Reasons: If required by law to disclose information (e.g., under a warrant, court order, or regulatory request), we will comply after verifying the legitimacy of the request. Wherever possible and lawful, we would notify you of such disclosure. Additionally, if it’s necessary to enforce our terms or protect our rights or safety (or those of our clients or others), we might disclose info to our legal advisors, to law enforcement, or to collection agencies (for unpaid debts), as appropriate.
4.4 Business Transfers: In the unlikely event that Aware To Success undergoes a business transition such as a merger, acquisition by another company, or sale of all or part of its assets, personal information may be among the assets transferred. We would ensure the new owner is bound by the same Privacy Policy (or one with equal or better protection) with respect to your personal information. You will be notified via a prominent notice on our website or by email of any such change in ownership or control of personal information.
4.5 Your Direct Requests: We might also disclose your information at your direction or with your consent. For example, if you ask us to provide a reference or collaborate with another of your service providers and share info with them, we will do so with your authorization.
4.6 Anonymised Data: We may share aggregated or anonymised information that cannot reasonably identify you, for example: “X% of applicants are in industry Y” or success metrics that don’t reveal client identities. This kind of data is not considered personal information and may be used freely (for marketing, analytics, or publishing industry insights).
We reiterate: we do not sell or rent your personal data to marketers or unrelated parties. Any sharing is done for legitimate purposes as outlined and mainly with service providers that help us serve you.
5.1 Security Measures: We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorized access, modification, or disclosure. These steps include:
Keeping our software and systems updated with security patches.
Using secure, reputable cloud services that offer robust access control and encryption. For example, our email and document storage may be protected by two-factor authentication, and we enforce strong password policies.
Limiting access to personal information to those who need it. Our team and contractors are only given access to the systems and data necessary for their role.
Training ourselves and any team members on privacy and security practices (like recognizing phishing attempts and safeguarding devices).
For physical records (if any), storing them in secure locations. However, we primarily operate digitally.
Disposing of or de-identifying data that we no longer need, in a secure manner.
No method of transmission or storage is 100% secure, but we follow industry best practices to minimise risks. In the event of a data breach that is likely to result in serious harm (as defined by Notifiable Data Breaches scheme under Australian law), we will notify the affected individuals and the Office of the Australian Information Commissioner (OAIC) as required.
5.2 Retention Duration: We retain personal information for as long as it is necessary to fulfill the purposes for which we collected it, and for any period we are required to keep it to comply with legal, accounting, or reporting obligations. For example, if you become a client, information might be kept for the duration of our relationship and a certain period after (such as 7 years, which is common for maintaining business records including financial transactions). If you merely inquire but do not engage us, we might keep your info for a shorter period (perhaps 1-2 years) in case you come back or to follow up, but we will purge it or anonymise it after it’s clear no engagement will happen. We periodically review the data we hold and erase or anonymise personal data when we no longer need it. If you unsubscribe from marketing, we will cease that use immediately (though we might keep your contact info flagged as “do not contact” to ensure we honor your opt-out).
5.3 Overseas Storage and Transfer: Aware To Success is based in Australia, but we utilise cloud services that may store data on servers located outside Australia. For instance, if we use G Suite/Google Workspace or Microsoft 365, data might be stored in global data centers. Other tools (like a CRM or project management software, or AI processing services) might operate out of the US, EU, or other jurisdictions. This means personal information may be transferred to or accessible from overseas locations.
We are mindful of our obligations under the Privacy Act when disclosing data overseas. We will only use services that we trust to have adequate data protection standards (for example, companies that state compliance with GDPR or other reputable privacy frameworks). Where possible, we choose providers in countries with similar privacy protections, or we ensure contractual arrangements that require them to protect the information to Australian standards. By providing your information, you consent to this potential cross-border transfer. We will take reasonable steps to ensure any overseas recipient does not breach the Australian Privacy Principles in relation to your information (for example, by vetting their privacy practices or putting in place agreements).
5.4 Personal Data Minimisation: We strive to minimise or anonymise personal information where possible. For example, if we use AI-assisted tools to brainstorm or analyse something related to your project, we will avoid inputting personally identifiable information unless absolutely necessary. We may use generic placeholders or aggregated data when using such tools. (This is both to protect privacy and to safeguard confidential business info.) Similarly, when we no longer need detailed personal info (e.g. you provided a large spreadsheet of leads for integration testing), we might anonymise that data in our records or delete the personally identifiable parts after use.
5.5 Website Security: Our website likely uses SSL/TLS encryption for any form submissions (you can check that the URL begins with https:// and shows a lock icon). This means data in transit from you to us is encrypted. However, you should still take care in what information you submit. Avoid sending highly sensitive personal information via our forms or email unless necessary. If we need to exchange sensitive info (like login credentials), we will use secure methods and advise you accordingly (like using an encrypted password sharing service).
5.6 Third-Party Links: Our website or communications may occasionally contain links to third-party websites (for example, articles or resources). We are not responsible for the privacy practices or content of those external sites. If you click a link to an external site, understand that this Privacy Policy no longer applies – you should review the privacy policy of that other site or service.
We aim to be transparent and cooperative regarding your personal information. Under the Australian Privacy Principles, you have certain rights:
6.1 Access: You have the right to request access to the personal information we hold about you. To do so, please contact us (see Section 8 for contact details). We will need to verify your identity to ensure we don’t accidentally disclose data to the wrong person. Once confirmed, we will provide the information in a suitable format (usually electronic). There are some circumstances permitted by law where we may refuse access (e.g., if giving access would unreasonably impact others’ privacy, or if it relates to anticipated legal proceedings, or we’re prevented by law), but we will always provide reasons if that’s the case. Typically, for standard requests, there will be no charge. If the request is unusually complex or resource-intensive, we might charge a reasonable fee to cover our costs, but we will discuss this with you first.
6.2 Correction: If you believe any personal information we hold about you is inaccurate, out-of-date, incomplete, or misleading, you have the right to request we correct it. We appreciate being informed of changes (for instance, if you change your email address or phone number during our engagement). We will take reasonable steps to correct data upon request or upon our own discovery of errors. If we disagree that the information is incorrect (rare, but say we have an official record that conflicts with what you’re claiming), we will let you know our reasons and, upon request, we can add a note to the record indicating you dispute its accuracy.
6.3 Withdrawal of Consent: If we are processing your personal information based on consent (e.g. you consented to receive a newsletter), you can withdraw that consent at any time. For example, you can opt-out of marketing emails by clicking “unsubscribe” in those emails or contacting us to remove you from the list. For other uses based on consent, just inform us that you withdraw consent (for instance, if you had agreed to let us use a testimonial but changed your mind, we will cease future use).
6.4 Anonymity/Pseudonymity: You have the option to interact with us anonymously or under a pseudonym in certain situations, unless it’s impractical for us to deal with you on that basis or we are required by law to know your identity. For example, you can make a general inquiry without telling us who you are, and we can give basic information. However, for providing services, it will likely be impractical to remain anonymous because we need to know who we’re dealing with (and certainly for any contractual engagement we’d need real details). We’ll accommodate anonymity where feasible (like you can browse our site without giving any personal info, and can ask generic questions anonymously), but when signing up for our program or services, you will need to disclose your identity and relevant details.
6.5 Complaints: If you believe we have breached your privacy rights or the APPs, you have the right to complain. We ask that you give us the chance to resolve it directly first. Please see Section 8.2 on how to lodge a privacy complaint and how we will handle it.
6.6 Limit or Object (where applicable): While Australian law doesn’t provide an explicit general right to object to processing as some other jurisdictions do, we absolutely respect any preferences you express. If, for example, you prefer not to have your data used in a certain way (like for internal analytics or non-essential communications), let us know and we will accommodate if possible. If any direct marketing occurs, you can always opt out as noted. If you want your data deleted and we have no legal obligation to retain it, we will do our best to comply (bearing in mind backups might retain some info until cycled).
We will not penalize or refuse you services for exercising any of these rights. We value the trust you place in us with your information.
7.1 Consent to Terms: By providing personal information to us, you consent to the collection, use, and disclosure of that information in accordance with this Privacy Policy. If we need to handle your information in a way not covered here, we will seek additional consent unless an exception under law applies.
7.2 Changes to Privacy Policy: We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated version on our website with a new “Last updated” date. If changes are significant, we may also notify you directly (e.g., by email or a notification on our site). Your continued use of our services or website after any such update constitutes acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we are protecting your information.
7.3 Collection Notices: Sometimes, we might provide a short privacy collection notice at the point of data capture (for example, on the web form you fill in) to summarize why we are asking for certain info and how we’ll use it. These notices are meant to be read in conjunction with this full Privacy Policy. If there’s any discrepancy, this full Policy will prevail, but generally they should align.
7.4 Jurisdiction Specific Rights: This Policy is designed to meet Australian requirements. If you are an international user (e.g., in the EU or California), please note our primary focus is compliance with Australian law. However, we also strive to honor any additional reasonable requests you might have under other regimes (for example, if a European asked for deletion under GDPR Article 17, if it doesn’t conflict with our Australian obligations, we would likely comply as a courtesy). The core principles of notice, consent, security, access, etc., in this Policy align with many international standards.
8.1 Contact Information: If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:
Email: [email protected]
Mail: Aware To Success Pty Ltd, PO Box 346 UPPER COOMERA QLD 4209
Phone: +61 485 001 822
We will do our best to assist you promptly and courteously.
8.2 Privacy Complaints: If you believe we have not complied with our obligations under the Privacy Act or have a concern about our privacy practices, you may lodge a complaint with us by contacting us as above (preferably in writing/email so we can fully understand the issue). Please include details about what you think went wrong. We take complaints seriously: we will acknowledge your complaint within a reasonable time (usually within 5 business days) and investigate the matter. We may request further information from you if needed and will aim to provide you with a written response within 30 days. Our response will outline the outcome of our investigation and any steps we will take to address your concern.
If you are not satisfied with our response or how we handled your complaint, you have the right to escalate the matter. You can contact the Office of the Australian Information Commissioner (OAIC). The OAIC can investigate privacy complaints and has a dispute resolution process. For more information, you can visit the OAIC’s website at www.oaic.gov.au or call them. We respectfully ask that you allow us to try to resolve any issue first before contacting OAIC, as we are confident we can address most concerns amicably and swiftly.
8.3 Further Information: For general information about privacy rights and obligations in Australia, you can also refer to the OAIC or resources on the Australian Privacy Principles.
Last Updated: 30.01.2026
By using our website or services, or by otherwise providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy. We appreciate the trust you place in Aware To Success to handle your data, and we are committed to honoring that trust through our privacy practices.